Demand Generation Program Management Consultant

Demand Generation Program Management Consultant

International Consulting Group Marketing (www.icgmarcom.com), located in Silicon Valley, is seeking multiple well-qualified Digital Marketing consultants. As the Demand Generation Customer Acquisition Consultant for a corporate B.U., you will be responsible for the program strategy and execution of Mid-Market customer acquisition programs and installed base customer marketing programs to drive leads to the Direct Sales teams and Customer Success teams.

Proven experience across a broad range of activities including; account based marketing, email marketing, lead nurture programs, and event marketing is required. Exceptional verbal and written communications, ability to lead through influence, and exceptional project management skills are a must for success in this role.

This consulting project offers an exceptional opportunity to work with a leading Silicon Valley high tech company as well as in a positive and cohesive team environment.

Location:

Onsite at Client HQ. Silicon Valley/ South S.F. Bay Area.

Compensation:

Depending on experience.

Duration:

Full-time, 1 year plus anticipated.

Requirements:

  • The ideal candidate is a creative marketer and go-getter with 4+ years of technology B2B demand generation experience. Combined with Product Marketing functional and program experience a major plus
  • Successful track record at one or more mid-size or enterprise high tech companies
  • Proven ability to collaborate with cross-functional teams to develop and execute demand programs that drive pipeline for Net New as well as land and expand opportunities
  • Adept at spearheading lead nurture and tech solution-trial engagement programs
  • Ability to be the execution lead for installed base land and expand programs
  • Highly effective at creating emails, landing pages, and marketing offers such as; videos, infographics, and white papers to support demand generation activities. Copywriting experience a plus
  • Capability to manage agency and third party vendors’ deliverables including creative briefs, budgets, timelines and creative execution to final product
  • Expertise managing the creative production process, serving as the single point of contact across internal teams and external agencies
  • Plan and drive corporate presence at events including; webinars, industry events, and tradeshows
  • Major plus if experience includes being a global liaison for programs for the EMEA and APAC regions
  • BA/BS in Business, Marketing, Communications or similar. MBA a plus

To Apply:

Please submit your relevant cover letter/email text including “Demand Generation Program Management Consultant”, and WORD-version Resume to: applicants@icgmarcom.com.

Please note that no phone calls can be accepted. Only local S.F. Bay Area candidates will be considered.