Marketing and Business Analytics

Marketing and Business Analytics

Location:

Offsite for now and later Onsite at Client’s South S.F. Bay Area/S.J. HQ-with some offsite flexibility.

Duration:

Fulltime, multiple years plus anticipated.

Description:

International Consulting Group Marketing (icg-sj.com/icg-marketing), located in Silicon Valley, is seeking a Marketing and Business Analytics consultant. The consultant will partner closely with the GTM Marketing Strategy and Operations leader to drive analytics, make recommendations, and create action plans for periodic reviews with marketing and GTM leaders. The role will document requirements and partner cross-functionally with data science, marketing analytics, IT, and vendors to deliver measurement, models, and platforms to inform strategy and optimize marketing efforts.

This consulting project offers an exceptional opportunity to work with a leading Silicon Valley high tech company as well as in a positive and cohesive team environment.

Education:

BA/BS in Business, Marketing, C.S. or commensurate work experience

Requirements:

  • The ideal candidate has 7+ years of experience with Business Analytics including GTM, Sales and Marketing related analytics
  • Successful relevant track record at one or more mid-size and/or enterprise high tech companies
  • Strong analytical skills and data-driven thinking; up to date with the latest trends and best practices in online & offline marketing and measurement
  • Solid experience with CRM (i.e. Salesforce) and marketing automation systems (i.e. Marketo)
  • A strong proficiency in querying and manipulating large data sets for analytical purposes using SQL-like languages (Hive/Hadoop experience preferred)
  • Familiarity with big data platforms such as Hadoop
  • Experience with programming language such as Python, R
  • Experience with data visualization tools such as Tableau/Power BI/Alteryx
  • Statistical Modeling in Microsoft Excel or Power Pivot
  • Exceptional problem solving and critical thinking skills
  • Strong communication and presentation skills
  • Highly entrepreneurial and able to operate independently with minimum supervision

To Apply:

Please submit your relevant cover letter/email text including “Marketing and Business Analytics”, and WORD-version Resume to: marcomapplicants@icg-sj.com.
Please note that no phone calls can be accepted. Only local-S.F. Bay Area candidates will be considered.