Medical Affairs

Medical Affairs

The Medical Affairs function at pharmaceutical companies is accelerating beyond its traditional support role into a matrix of major responsibilities bridging research and development and marketing function efforts. Providing physicians, key opinion leaders, regulatory agencies, advocacy groups, and professional organizations with medical and scientific information and education, the medical affairs function enhances sales and marketing efforts and complements the work of Research and Development to maximize a product’s total value through continued clinical studies, outcomes research, and disease management programs.

To fulfill the requirements of its growing strategic role, the Medical Affairs function needs to continuously re-invent itself by optimizing its overall capabilities, including:

  • Medical Research (medical directors, medical operations, outsourcing and contract administration)
  • Health Economies / Outcomes
  • Data Management and Biostatistics
  • Medical Information (medical information and call centers)
  • Scientific / Medical Liaisons (medical liaisons, medical training, medical relations)
  • Medical Communications (medical writing and medical communications)
  • Medical Education

Get started today!

Contact us for a free evaluation